MEET THE FOUNDER & THE TEAM

Hi, I’m Alejandra.
You can call me Ale.

Alejandra Deras in a white outfit, seated in a director’s chair
ALEJANDRA DERAS / FOUNDER & CEO

One vision. A team of specialists.

I work closely with professional graphic designers, web developers, and software developers. Together, we build original brand identities and the digital platforms that bring them to life.

Created from scratch.
Built around your brand. No templates.

A little about me

As founder and CEO of Adigital Creative, I bring a personal commitment to every brand we help shape. I was raised in Houston’s Spring Branch community, with Honduran and Mexican roots and parents who taught me the value of hard work and caring for others. Those values guide how I lead my team and build relationships with our clients.

My background spans journalism, sports, and marketing. After studying Mass Media Arts at Houston Baptist University, I worked as a sports writer and gained marketing experience with the Houston Dynamo and a local agency. Along the way, I found what I enjoy most: understanding the people behind a business and helping their brand express who they are.

By the end of 2022, I was ready to take a chance on myself. I left my roles and launched Adigital in May 2023. It was a big step, and having people who believed in me made a difference. Today, I get to build alongside talented creatives who care about the work as much as I do.

My favorite part is when a client sees their brand come together and says, “That feels like us.” Getting there takes good conversations, plenty of ideas, and a team that pays attention. That’s the kind of relationship I want you to have with Adigital.

Alejandra DerasFOUNDER & CEO, ADIGITAL CREATIVE

THE TEAM BEHIND THE WORK

Meet our directors.

Eddy

Director of Strategy & Development

A Bolivian marketer and senior strategist, Eddy turns clients’ ideas into original strategies, systems, websites, and apps. He leads with a sharp eye for detail and a focus on connecting creative vision with execution.

His background spans web and software development, server management, analytics, and digital advertising. With a bachelor’s degree in Business Management and a master’s in Digital Marketing, he brings both business perspective and technical expertise to our projects.

A soft spot for travel. A low-key mastermind, though he’d never admit it.

STRATEGYWEB & SOFTWAREANALYTICS

Hillary

Director of Graphic Design & Illustration

Born in Houston and raised in Mexico, Hillary brings both cultures to her work as a designer, illustrator, and visual storyteller. She holds a degree in Graphic Design from BUAP in Puebla, Mexico.

Her experience spans brand identity, illustration, product photography, and marketing across industries including health, construction, restaurants, and retail. A love of emotional storytelling and nostalgic visuals shapes the thoughtful, expressive design she brings to each project.

A soft spot for bunnies and children’s illustration.

GRAPHIC DESIGNILLUSTRATIONVISUAL STORYTELLING

LET’S BUILD SOMETHING ORIGINAL

Your business.
Your own identity.

Tell me about your business