08 / BRAND IDENTITY
Arboleda
Atelier de plantas / Botanical atelierA welcoming identity for a botanical atelier, bringing together plants, gardening and design. Beige and green connect the brand to nature, while botanical details and a refined wordmark express care and elegance.
BEHIND THE IDENTITY
Rooted in nature.
Made to grow.
A visual identity that brings the atelier’s personal approach to plant care into everyday details.
An inviting atelier
The brand centers on expert guidance and personalized interaction in gardening and design, giving plant enthusiasts a welcoming place to connect.
Botanical character
Plant illustrations and delicate botanical details complement the elegant uppercase wordmark, balancing a refined appearance with a natural feel.
Nature in the palette
Beige brings warmth to the visual identity, while green connects it to foliage. Simple compositions give the plants and the brand room to stand out.
Care in every detail
New concept mockups apply the identity to plant packaging, care materials and studio workwear, extending its welcoming character across the customer experience.