05 / BRAND IDENTITY
Martinez Landscaping
Landscaping / Family legacyA family legacy of hard work, brought into a recognizable identity. A geometric mark, grounded greens, and a clear visual system reflect the care behind every outdoor space.
BEHIND THE IDENTITY
Rooted in care.
Built on legacy.
A professional, approachable identity for a business shaped by generations of dedication.
From father to son
Carlos began landscaping alongside his father at age ten. What started with mowing lawns became a commitment to bringing spaces to life and carrying a family work ethic forward.
A mark for growth
The geometric symbol gives the Martinez name a distinctive visual signature. Its balanced forms and clear negative space create a strong, recognizable foundation.
Grounded greens
Deep forest green anchors the identity, while brighter greens bring energy. Red Hat Display and Helvetica support a clear, confident typographic system.
A consistent presence
Coordinated vehicle, uniform and stationery concepts show how the identity can connect everyday touchpoints. A warm, direct voice reflects professionalism, respect and care.